How to Pivot a Startup: The Rank ‘em Opportunity
August 1st, 2010 by Adam WexlerWe have never doubted the power of Rank ‘em, the music solution. At the same time, we know that it is only as valuable as the data that we are aggregating.
It’s always refreshing to know that the site should improve as a resource with each successive ranking, but we need more & more fans to share their personal favorites before it becomes as valuable as we know it can!
In the meantime, we remain 100% bootstrapped and as resourceful as possible. We have employed all kinds of creative guerilla marketing tactics for a startup with a shoestring budget.
If Rank ‘em is going to make any significant revenue in the near future, our core technology will be at the heart of that. We already showcased it’s versatility at the Ignite Atlanta gathering earlier this Spring.
For those that missed it, we allowed the attendees to rank their favorite presentations throughout the night. It provided a great platform for engagement and was a big hit with the crowd (as was as our own Matt Smith).
We know there’s plenty of other opportunities, like the nationwide Ignite movement for us to pursue, but we’ve been trying to hone in on the most efficient use of our time.
We don’t want to get too distracted from growing the core business, but it could surely help if we made some revenue off of our technology in the meantime. A lot of those ideas are coming to a head, and I’m excited to share a number of them in the coming weeks.




